In order to create a successful social media marketing strategy, brands should research their target audience and understand their customer persona. They should choose the right social media platform and develop a voice that is consistent with the image they want to project. Their content plan should include a mix of informative, entertaining, and promotional content. In addition, they should use KPIs to measure success, which should correlate to their initial goals. Listed below are some tips to help you get started.
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Keyword research helps businesses find out what content their audience wants and needs. It also helps structure their message. Using keywords can guide blog posts, videos, and image tagging. Posting quality content on social media will generate engagement. But how do you know what content to post? The 80/20 rule can be helpful. Start by creating your content and posting it regularly. As your business grows, conversations about your brand will naturally expand. Your audience will comment, and you may get contacted directly.
The ideal time to post on social media depends on your business’ KPIs. While you may want to post whenever you feel most productive, customers will appreciate timely content. Responding to customer comments and questions is another important social media marketing strategy. Responding quickly to customer queries can establish you as an authority in the eyes of your clients. It also builds a sense of trust with your followers. This type of interaction can boost your brand value.
