A study that examines the benefits of social media for housewives aims to uncover the motivations behind their use, popular activities, and the impact of these online activities on their lives. It will use a uses and gratifications model of motivation to answer this question. It will survey 200 housewives from Ahmedabad, Gujarat, and interview them in-depth to uncover interesting facts. The study results may indicate the type of social media account the target group uses, how easily they access it, and how much they value its self-empowerment.
The findings of the study show that the predominant motives for using social media are the socialization, further informational, and escapism motives. The other motives, such as pleasure, personal, and emotional, ranked lower in the questionnaire. This suggests that women use social media for a variety of purposes. For instance, some women use social media to keep in touch with friends and family. The same women use social media for self-expression, while others engage in self-expression to avoid boredom.
One way to leverage social media for women is to promote your business or personal brand. In addition to helping you reach more people, social media can build confidence in your own abilities. By leveraging social media well, you can make a much bigger impact than you could have imagined. In addition, social media has empowered many women, particularly those who traditionally felt unable to achieve success in business. In addition, social media allows women to network with other women in their same position.
