Getting started on Shopify can feel overwhelming, but it doesn’t have to be. With the right strategy and careful attention to detail, you can quickly develop your online store into a site that will convert your traffic into sales. If you’re new to Shopify or launching an e-commerce business for the first time, this post is for you! Here are 7 must-know tips for setting up and optimizing your store on Shopify in order to get more leads and start converting traffic into sales. Whether you’re a digital marketer looking to boost conversions or a business owner just starting out, following these steps will help ensure success with your Shopify store.
1. Optimize Your Shopify Theme.
A good theme on Shopify can help direct your customers’ attention to the products you want them to buy. This means selecting a theme with intuitive navigation, clear product display options and an aesthetic that resonates with your target audience. According to a Shopify SEO Company, your theme should also be optimized for both mobile and desktop versions of your site – as more than half of internet traffic now comes from smartphones and other mobile devices. It’s worth investing in an expert designer to ensure that your store stands out from its competitors while maintaining a professional appearance.
2. Create Engaging Content.
Content is king when it comes to optimizing conversion rates on any website, but particularly e-commerce sites like Shopify stores. You can use blog posts or other written content, images, videos and more to engage customers and draw attention to your products. Additionally, quality content will help improve your search engine optimization (SEO) efforts, as it gives potential customers a reason to visit your site and increases the chances they’ll stay longer and possibly make an additional purchase.
3. Utilize Apps & Plugins.
Shopify has a variety of apps and plugins that you can use to optimize your store’s performance and add extra features such as customer reviews or live chat support. Dallas Shopify SEO Services shares that these apps make it easier for customers to find what they’re looking for quickly, peruse product information efficiently and feel like their needs are being taken care of when shopping online – all of which are key to converting traffic into sales.
4. Utilize Cross-Selling & Upselling.
Cross-selling and upselling strategies can be incredibly effective for boosting conversions on Shopify stores. By suggesting related products, bundles or additional services when customers add items to their cart, you encourage them to purchase more from your store – resulting in a higher average order value (AOV). It’s important to ensure that these suggestions feel natural and offer true value to the customer so that they don’t get annoyed with being sold additional items.
5. Offer Discounts Wisely.
Discounts are great for increasing conversions, but you need to make sure they’re used wisely. For example, offering discounts on products that don’t typically move quickly can draw more attention to them and result in a boost of sales. Additionally, you should also focus on offering targeted discounts based on customer behaviors or demographics – it’s much more effective than randomly offering discounts to everyone.
6. Use Abandoned Cart Recovery Strategies.
Almost 70% of online shopping carts are abandoned before purchase – so implementing an abandoned cart recovery strategy is essential for any Shopify store looking to increase conversions. This involves sending emails to customers who have left items in their cart without purchasing, with incentives such as discount codes or free shipping to encourage them to complete their order. You can use apps like Rejoiner’s Abandoned Cart Recovery to automate this process and recover lost sales.
7. Install Google Analytics.
Google Analytics is a must-have for any eCommerce store – it allows you to track essential data points such as website traffic, conversion rates, popular pages and much more. A reputable digital marketing agency explains that this information is vital for understanding what’s working well on your site and where there may be room for improvement so you can make changes that lead to increased sales. Plus, it’s free to use, making it an affordable solution for businesses of all sizes.
Last Words
Following these steps will help ensure success with your Shopify store. Optimizing your theme, creating engaging content, utilizing apps and plugins, cross-selling and upselling, offering discounts wisely, utilizing abandoned cart recovery strategies and installing Google Analytics are all key to increasing conversions, boosting sales and growing your business. With the right strategy and effort, you can easily turn your Shopify store into a profitable online business.
