It is important to choose the best fonts and colors for your flyers. Serif fonts are more readable from a distance, but sans-serif fonts are more flexible. For example, Proxima Nova is a popular choice for small businesses, but if you’re working on a large project, you should use Helvetica or Palatino. Regardless of the type of font you choose, you’ll need to choose a size that will make it easy to read even from a distance.
Another way to make your flyers stand out is to use creative design concepts. Try to make the flyer as colorful and artsy as possible. You can also include an unexpected object or a thin overlaying line to catch people’s attention. One fictitious design studio created a flyer concept that mimicked a Bauhaus style of graphic design, with numbers representing the street address. This way, they capture attention while showing the important information about their bakery.
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Adding images is another way to make your flyers stand out from the competition. Use a large image as the main image on the page. Depending on the size of your flyer, you might want to add as many images as possible. Some flyers may work better with 4 images, while others may be better with just one. Using too many images can detract from the message. You can get free stock images from sites like Pexels, iStock, and Shutterstock.
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