A lot goes into making an eCommerce business successful. From setting up relationships with eCommerce fulfillment companies to forecasting online sales trends and making sure you’re visible, it’s no easy task.
Your site is at the core of your eCommerce business – the place you want everybody to visit, purchase from, get excited about, and encourage their friends to explore. Since all roads lead to your website, it has to be phenomenal. To help you ensure your online store is representing your brand well, here are five web design tips to pay attention to:
1. Declutter Your Design
Marie Kondo vibes aren’t just appropriate for the household. Decluttering can significantly impact your website design because buyers are extremely sensitive to unnecessary information and imagery. Keep colors unified, fonts simple and easy to read, categories and navigation clear and easy, and any information you do include defined enough to be easily scanned by website visitors.
2. Make the Most of Colors and Imagery
Images, including colors and tones, can increase the number of site visitors and sales conversions you have on your website. Colors and imagery communicate lots of information about your products and brand. In turn, this helps users navigate the site with ease. You can also use these visual effects to convey different sensations and feelings, contributing to the emotional journey of a customer. When you draw customers into a sensory journey, they are able to see themselves enjoying your products, making them far more likely to hit that “Buy Now” button.
3. Make It Accessible
Suppose you want to ensure your site is accessible to millions of people with disabilities and others who speak different languages. In that case, it is essential to integrate accessibility features into the website design, including:
- Contrasting colors that make important information clear;
- Descriptive alt text for all images;
- Copy and content that is suitable for screen readers;
- Subtitles for video and translation options for all forms of communication;
- Well-structured content;
- Easy-to-read fonts;
- Keyboard navigation support.
Globally, over 2.2 billion people have vision impairment or an issue that causes them to have visual difficulties. Many more people have other disabilities leading them to require better website accessibility, and worldwide there are over 7,000 languages spoken. An accessible website design can only benefit a forward-thinking business because it means millions more people can access your store.
4. Ensure Mobile Optimization
Mobile use accounts are responsible for over 60% of eCommerce traffic. Unfortunately, sales figures aren’t impressive because many business owners don’t ensure their mobile sites are optimized for mobile. The website design can be exceptional for views on a laptop, but if it doesn’t translate to mobile, you can’t actively benefit from the 60% of people who shop that way.
5. Make Reviews Visible on Your Site
Statistics tell us that people shopping online these days expect an average of 112 reviews of a product to be available to look through before deciding on a purchase. So, why not include testimonials and reviews on your site as part of the design? Doing so will help speed up the sales funnel as customers won’t have to leave your website searching for the reviews they want to see before making that all-important purchase.
Are You Ready to Create the Perfect eCommerce Site?
With the tips above and plenty of forward-thinking and savvy design ideas, you can create a beautiful, functional, effective website that showcases your brand in the best possible light, boosting your business growth and helping you go from strength to strength.