Don Julio 1942 Primavera: the story of the famous brand

What do you know about tequila? Especially about Don Julio 1942 Primavera? It is a premium alcoholic beverage founded by a Mexican from the highlands of Atotonilco el Alto in the Jalisco region.

The famous don Julio Gonzalez-Frausto, aka Estrada, founded his factory at the age of seventeen. He had no idea that this humble attempt would become the beginning of one of the world’s most successful beverage companies. And his creation will be admired by celebrities from different countries of the world.

It could not be otherwise. As the global ambassador of the “don julio 1942 primavera” brand, Carina Sánchez, claims today, that the founder of the brand was trained to work on the land since childhood. From a young age, he knew how to distill fermented agave juice, which was the first experience of the future producer. He even sold a drink made in underground ovens. A faithful friend of the young man, a horse, helped deliver it. This is how he fed his family after the death of his father. And it was not just a way of survival, the boy was truly passionate about what he did.

The path to success is 45 years long

The name “1942 Primavera” is not just a name, it is the year of establishment and the name of the first distillery by Don Julio, which translates as “spring”. It was a risk because the young man built his business on borrowed money. But he sincerely believed in the success of his business.

The official brand “1942 Don Julio Primavera” was born much later, in 1985. And this will be preceded by years of hard and persistent work by Don Julio, and later by his sons.

And success will begin with a branded container in which he poured tequila at a party in honor of Estrada. These are short and square bottles, as he noted so that it is convenient for guests to see others in front of them. Paying attention to the original packaging and no less excellent taste, the guests expressed a desire to purchase the drink, and after that, the industrial production of tequila “1942 Don Julio Primavera” was launched. And in 1987, a new brand appeared – Tequila Don Julio.

Exceptionally natural product

Blanco, 1942, 70 Añejo Claro, Añejo, Resposado, and Real are just some of the things the brand is delighting its fans with today. There are also limited versions of barrel-aged tequila. The process of creating a drink from the first attempts until today is a real art. Each bottle is filled with 100% natural and fragrant blue agave, native to Jalisco, harvested only once every 7-10 years.

It grows on local clay soils and is filled with burning rays of the sun to give the drink a unique taste and aroma. To make the drink “don julio 1942 primavera”, leaves are used, which are later cut into parts for convenience. In this form, they are prepared in a traditional stone oven under the influence of steam.

This continues for three days, and then the leaves are moved to a white oak barrel. Fun fact: each bottle of the finished drink contains a minimum of 8 pounds of agave.

Plucking leaves is not as simple as it seems. Don Julio even taught his followers how to properly cut them. And also how to plant them so that they grow well. They give the best result when they are planted far from each other.

The cause of Don Julio’s life lives on

The founder of the “1942 Don Julio Primavera” brand passed away in March 2012. But he left his followers an example of himself – a true and completely devoted to his work. He did not stop in the face of difficulties, and every problem became a challenge for him, which was a matter of honor to overcome. Therefore, he became an ideological inspiration for those who stayed near the exclusive kilns and agave plantations, who continue to pour authentic Mexican tequila.

In 2015, Diageo invested heavily in 1942 Primavera and started a new even more interesting story. Since then, “don julio 1942 limited edition” tequila has become popular among celebrities. She was even filmed in one of the scenes of the film and made a commercial to promote a drink called “Legend Man”.

Despite the fact that the drinks sales wish for better, true connoisseurs of premium tequila stick with their chosen brand. And how else, if its founder invested his soul, knowledge, and savings in the development of the business for many decades in a row. Therefore, even though it is no longer there, “don julio 1942 limited edition” continues to please connoisseurs all over the world.

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