What is SEO (Search Engine Optimization)? SEO is a digital marketing strategy that is fundamental to increasing visibility, boosting rank in search engines, and potentially attracting customers to your business.
As you may know, SEO is an umbrella term in the digital marketing world. SEO campaigns are more specific and targeted. Let’s further understand what an SEO campaign really is and how it will help your business improve.
What is an SEO campaign?
An SEO campaign is a planned effort focusing on optimizing a website to increase your page’s Google SEO ranking. It is a long-term strategy with different components like keyword search, link building, on-page, and off-page optimization, content audit, and many other considerations.
Here’s how you can make it all happen.
Find the Right Keywords
Finding the right keywords is the golden ticket to unlocking the algorithm in the rankings of engine queries. With big fishes in the sea, as a small company, you may want to focus first on dominating the pond.
SEO experts suggest that it is better to use long-tail keywords for a more specific search and with less competition.
Evergreen Content
Another good SEO campaign is making sure you are serving fresh content consistently. These articles will be housing your keywords so making them relevant, and informative and keeping the language flow natural play a big role in attracting more visitors.
On-page optimization is also a factor in getting a higher rank. Here are some items you need to consider.
- Meta description
- Title tag
- Page URL
- Images
Link Building
Backlinks are resource links from external websites that are relevant to your article. Google considers links as votes. The more articles that link to your page denote that your page is credible.
You may also want to consider revisiting your old articles and linking your new posts to get them updated and fresh.
Conclusion
The digital world is a never-ending marathon. Patience, resourcefulness, and hard work are the ingredients of a successful SEO campaign. Don’t be afraid to try new things. With the help of great SEO tools, success is sure to come.
