6 Essential Website Speed and Performance Optimization Best Practices

Certainly, website speed and performance describe your business’s core competence and industry-related implementation metrics. It is important to know that no alternative option works when we talk about measuring the usability and user experience. If your website speed is low, you might delve into some of the complicated facts that will shuffle individuals from the specific resources.

High-performance sites result in a higher return for each visit, less bounce rate is consumed, rate of conversions is high resulting in a considerable range of engagement tactics, the search results or organic traffic is also higher, resulting in intuitive usability, and user experience. Slow websites will cost you enormous money and affect your brand’s reputation.

It reduces the load time, which positively impacts the marketing tactics and process of generating sales. It will help you get an enormous amount of traffic and generate many leads that can be transformed into potential customers. Hence, in this article, we will provide you with a variety of best practices for improving the performance of your website and the loading time of website pages.

Let’s talk about some of the best ways to speed up and improve the performance of a website:

1. Use a Content Delivery Network (CDN).

Basically, a content delivery network is a collection of web servers that are distributed across multiple geographical locations that offer web content to the end-support providers or users with the essence of their location guidelines. Whenever you host the website on a single server, all the users’ requests are easily sent to the same hardware. For this reason, the time needed to process each particular request increases to the next level.

On top of that, the load time gradually increases when the users are physically far from the server. Using the CDN, user requests are simply redirected to the nearest server. As a result, the content is delivered to a user in a quick way, and your website works faster. This is considered expensive, but it offers quite an effective way to optimize the overall load time.

2. Move Your Website to a Better Website Hosting Provider

Prior to taking certain actions, it is advisable for you to ask your managed WordPress server and cloud-hosting provider for compatibility and support with the WordPress platform. It also provides you with a variety of best practices for optimizing your website faster and more progressively. It makes it easy for the user to optimize your website’s speed and performance metrics in a way that gets results and saves you time.

If you visit a website, you will simply get access to the files from a computer classified as hundreds or thousands of tens away from the user. The server has to merely complete tasks that constitute the executable code, executing database queries that serve files in a specific order for your webpage to load instantly. The quicker your server completes these tasks, the faster your site loads.

An integrated server is fast based on the resources that aren’t shared among the associated websites, which means that you can receive the optimal performance measures at the same instance. Significantly, a dedicated server can easily leverage the speed of your website because you can get the responses from the server easily. Hence, you shouldn’t worry about leveraging the limits of your server.

3. Use the Cache Plugin.

In the event that a wide range of users are trying to access the page simultaneously, the servers work slowly and require enormous time to provide the web page to each user. Caching is the process of storing the currently available version of your website on the hosting server and presenting this version of your website till your website gets updated. It refers to the fact that a web page doesn’t render redundantly for each user. Hence, the cached web page doesn’t need to send database requests every time.

An integrated server is faster because of multiple resources or solutions that aren’t shared with the associated websites. You can simply get the optimal performance in any instance. An identical server can simply leverage the speed of your website because you can simply get the server all to yourself. Hence, you don’t need to worry about improving the capabilities and restrictions of your server.

4. Reducing the size and dimensions of your website

The loading time of your website is dependent on the size of your website; if your website’s size and dimensions are smaller, then the loading time of your website will be faster. In this method, you will need to select a particular file compression or decompression software that will assist you in decreasing the size and dimensions of your website’s CMS. For instance, GZip compression can decrease the size and dimensions of your website CMS by 70%-80%.

Once the compression process is performed, the loading time of websites loads faster because of a decrease in the bandwidth size and dimensions. Furthermore, the GZip compression can be simply performed via installing and activating the Breeze WordPress cache plugin. This process triggers the simple GZip compression to be successfully done in an efficient and effective manner via the activation of the Breeze WordPress cache plugin. It assists you in receiving optimal performance metrics on website testing and optimization tools that are solely focused on leveraging the performance of your website.

5. Homepage Optimization of Your Website


Another essential process you need to perform on your website is optimizing and speeding up your homepage effectively. It seems very simple and appealing without any concerns about the entire cluster-based content and any involvement of website tools and widgets.

Seemingly, you won’t need to display the posts in their complete path; you can also highlight the initial paragraph or a specific excerpt via text. Thus, displaying various posts on a similar page can result in a longer page load time as well. It is evident that cleaning your homepage is synonymous with a faster load time.

6. Optimizing the Website Database


With respect to website speed and performance optimization, you can simply optimize your website’s database, which is quite similar to the hard drive of your computer. Your website’s database is stored with inappropriate bulk that you don’t need for a specific reason. Precisely, the unoptimized database for your website slows down your website at a particular time.

The most effective solution for that specific cause is to completely clean it up from a specific time to the next time. It enables users to use a website’s performance management and optimization plugin to clean up their website’s database, or they can manually clean up the garbage constituted in the database that the user won’t need to optimize and leverage their website.


Hence, the aforementioned discussion highlights certain solutions that you can easily adapt and incorporate to optimize your website speed and performance to the next level. If you’re looking to optimize the speed and performance metrics of your website, you should go through the above article to get an intuitive understanding of how to improve your website’s performance to the next level.

Back to top button